Term Description Example
Audience A sub-group or segment of all the visitors to a website. US visitors
Block A part of a page or post within a website. This can be any form. Paragraph, image, post grid.
Characteristic Something which is used to create an audience. Country code or email
CMS CMS stands for Content Management System. It is a tool that enables non-technical users to create content for websites. WordPress or Drupal
Gutenberg This is the name for the WordPress block editor.
Martech Tool Martech is an abbreviation of Marketing Technology.
Visitor The person who is visiting the website. Anyone who visits your website
WordPress WordPress is the leading CMS in the world. IT is used by over 40% of all websites.

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